Communications: Persuasive Writing

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Ever written something you thought was brilliant—only to get silence in return?
That’s where persuasive writing changes the game. It’s not just about what you say, but how you say it. With the right words, you can shift opinions, spark action, and leave a lasting impression—whether you're pitching an idea, leading a team, or selling a vision.

5 Modules

Overview

Certificate

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Persuasive writing isn’t just a communication skill—it’s a catalyst for influence. Unlike standard business writing that simply informs, persuasive writing is designed to inspire action, shape opinions, and drive decisions. Whether you're drafting a proposal, sending a strategic email, or crafting marketing content, your ability to use words with intention can determine how your message is received—and what happens next.

Persuasive writing is a critical skill for professionals across every industry. It empowers you to shape perceptions, drive outcomes, and inspire confidence—whether you’re writing to customers, executives, colleagues, or broader audiences. In the digital era, where attention spans are short and competition is fierce, the ability to write persuasively gives you a distinct advantage.

This course will teach you:

The psychology behind why people say “yes” and how to reflect it in your writing
How to structure a persuasive message from hook to call-to-action
Language techniques like tone, storytelling, and power phrasing
How to adapt your message across different formats—emails, business proposals, websites, and more
Strategies for reviewing and refining content to improve clarity, impact, and alignment with your audience

Every lesson combines theory with practical application—so you’re not just learning how persuasive writing works, you’re applying it to real-world communication needs.